The intended impact is to build effective channels of support between the Pakistani diaspora, their civil sector counterparts in Pakistan and the leadership of the Global Polio eradication campaign in order to improve governance, accountability and efficiency around the eradication drive, and to create a mechanism for tangible collaboration between the two groups.
The focus will be on identifying key diaspora individuals, in particular faith leaders, women, and successful cross-sector influencers and communities that have strong relationships and influence within Pakistan including the Polio-affected communities, in order to create pressure in the right places and to mobilise them to act as part of a coordinated delegation to provide strategic or advocacy support to the eradication efforts.
The targeted diaspora communities in the UK will include those with strong links to communities affected by Polio in Pakistan such as in the provinces of KPK, Sindh and Punjab. These communities will be reached through the support of various diaspora organizations such as charities, mosques and educational institutions across strategically selected cities in the UK including London, Birmingham, Manchester and Bradford to ensure a wide yet focused diaspora coverage and campaign.
Local human resource in the target areas, such as Lady Health Workers and midwives will also be trained to deliver quality maternal health services. Training local human resource is essential to ensure sustainability of results and bring about long-term change in communities.
Education resource material will be produced, translated and contextualized for the purpose of awareness raising for women and men on maternal health topics such as danger signs of pregnancy and how to respond to them, nutrition for pregnant women and mothers, and importance of TT vaccinations. This will be available at the clinic and awareness messages regarding maternal health will also be displayed in public communal areas, and will be shared via radio and cable TV messages. Mass awareness raising among mothers and household decision makers will further encourage local health facilities to remain functional and provide quality maternal health services. Additionally, increase in knowledge regarding maternal health issues will make project results sustainable.